We are currently living in the era of globalization. Nowadays, it is easier than ever before in history of mankind to travel around the world or live in a different country, mainly due to major technological advances in the transport and communication system. In addition, more and more businesses are gathering competent people all over the world. Therefore, we are constantly exposed to new languages and cultures. Suddenly, understanding our own culture is not enough anymore. In order to live and work in an intercultural and multilingual environment, which our planet is, it is absolutely necessary to understand the norms and basic assumptions of other cultures as well.
Communicating with different cultures turns out to be a more challenging task than previously expected. First of all, this can be explained through the fact that every person´s identity is inevitably shaped by their culture. Our culture has a huge impact on the way we communicate and see the world and society around us. It is basically a paradigm that we partly get taught and partly create ourselves through experiences in our childhood, teenage years and adolescence. Furthermore, studying Intercultural Communication helps us getting over cultural barriers. In order to adopt this intercultural sensitive attitude, it is necessary to change our paradigm, the way we see the world around us.
In conclusion, it is crucial to study Intercultural Communication because we can merge into a more understandable society and get rid of stereotypes in today's world of globalization.
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